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Adidas Swimmable Billboard

Adidas had requested to build a real swimming pool on the beach but to be elevated to look like a billboard.

The biggest challenge from this project was to deliver a fully functional pop-up swimming pool that was covered from three sides and one side of reinforced transparent acrylic, to allow iconic images of the new Adidas range being used in its natural environment.

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The transparent side was made to look like an Adidas billboard, making every woman swimming in the pool look like the focus of the ad.

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OUR SERVICES

Project management, third party engineering and checking, technical director, structural assurance and CAD drawing support.